Investing Where Capital Meets Culture
ALTERNATIVE INVESTMENTS
At The51, venture is only one pathway to activate women’s capital. We also create opportunities that connect wealth with culture, ownership, and influence. Alternative investments are designed for those who want to expand their portfolio while shaping industries, movements, and markets that matter.
Owning a Piece of the Game
CALGARY WILD FC
In 2023, The51 partnered to bring professional women’s soccer to Calgary through community-powered ownership of the Calgary Wild FC. This groundbreaking raise gave investors the chance to fuel representation in sport, build equity in a cultural asset, and participate in a movement bigger than the game itself.
Like our venture funds, this initiative reflected what happens when values and capital move together, expanding access, building ownership, and scaling influence in underrepresented markets.
Impact On & Off the Field.
Impact On & Off the Field.
The Calgary Wild FC raise proved that when capital meets culture, momentum follows. Investors not only helped launch a team, they helped set a new precedent for women’s sport in Canada.
Raised in community-backed capital
$925K
86%
Women represented in ownership
70%
Female fanbase
Pre-launch
Ticket demand exceeded targets
1 in 4
Fans are new to Calgary sports
$263M+
In media value (NSL Wide)
Where Value, Culture & Capital Converge
We believe wealth-building can take many forms. Alternative investments open new pathways to participate in industries and communities where influence is shifting. By identifying opportunities at the intersection of culture and capital - from women’s sports to art, fashion, real estate, and more - The51 gives investors access to assets often overlooked by traditional markets.
Insider Access to the Next Opportunity
Alternative opportunities don’t happen every day. Sign up to hear first about new raises and projects where The51 is expanding what capital can do. Be the first to invest when values, innovation, and ownership align.